The Maison Martin Margiela for H&M collection launch is only eight days away! And if you haven’t been convinced by the look book, here’s a cute commercial to excite you into standing in line for the chance to purchase that lovely oversized blazer you were eyeing. (Although that isn’t in the video; it’s just my favorite, lol.) What is in the video is the duvet coat, which looks like it would have been ideal for this week’s Winter Storm Athena.
Filmed on some stunning streets in Paris (and let’s face it, that could be any of them, but in this case it’s Rue Saint-Honoré), this video embodies the vibe of Margiela and H&M’s collaborative collection. Simple and fun. And much less cheesy than the Chanel No. 5 commercial with Brad Pitt — just saying.
Now, prepare to get blown away by some good ole model dancing.
— Brent Ramsey, Executive Editor